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Why Personalized Packaging is Beneficial to your Business

How many times have you seen multiple versions of similar products, but chosen the product with the most appealing packaging? Probably more often than you’d like to admit. A study completed by Ipsos found that 72% of American consumers say that their purchasing decision is heavily influenced by package design. Packaging is the first impression the consumer has with your product, it is crucial for your business to make it a good one.

As more businesses are transitioning into a world of online shopping and eCommerce, they are looking for a way to express their image and brand without having a physical store their customers can visit. Creative packaging is the perfect way to achieve this. According to Forbes, 60% - 80% of consumers do not return to businesses that have plain or generic packaging, even if they were satisfied with the product. While this statistic can be a bit discouraging, it is all the more reason to invest in customized packaging for your brand.

Creative custom packaging also leads to an increase in sales and free advertisement, 50% of shoppers are likely to recommend your brand if it has creative packaging - statistics also show that 40% of consumers will share an image of your packaging on social media if it is uniquely branded.

Ready to make the switch to customized packaging? We’re here to help your business with all of your packaging needs. Visit our website to start designing and create the first impression your business deserves!

Article Posted: 12/28/2020 11:32:31 AM

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